• Sweeping Changes Take Hold at Milan Trade Shows

Sweeping Changes Take Hold at Milan Trade Shows

MILAN — Milan women’s wear and accessories trade fairs White and Super underwent deep change as organizers aimed for worldly, upscale, “researched” events to cultivate Milan’s position as a global hub. White founder and president Massimiliano Bizzi called this “a watershed year,” thanks to unprecedented change in the Italian fashion sector and unusual collaboration among private and public institutions, including city and state government, to attract international fashion operators of all kinds to Milan. International ties are important in Italy, not only to ride the wave of globalization, but also for its intensified dependence on exports. Total turnover for the Italian women’s wear and textiles grew 2.5 percent in 2015 to 12.8 billion euros, or $14.4 billion at current exchange, according to figures from Italian textile and clothing federation Sistema Moda Italia. Exports last year rose 5 percent, compensating again for a squeeze on domestic consumption — a dynamic that has lasted at least five consecutive years.  Exports in 2015 accounted for 60.4 percent of Italy’s total sector turnover, compared to 51.2 percent in 2010. White Some 22,000 visitors — 10 percent more than last September — came to see White’s 500 exhibitors in a renewed, expanded offering in contemporary fashion at and near the

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