• Ritani Partners With Roberto Coin For Exclusive Princess Flower Pieces

Ritani Partners With Roberto Coin For Exclusive Princess Flower Pieces

Jewelry e-tailer Ritani has partnered with Italian jewelry designer Roberto Coin for exclusive pieces from the designer’s Princess Flower Collection for its online site. According to Ritani, more than 40 pieces will be available on the e-tailer’s fine jewelry platform under the category “designer collections.” The assortment of necklaces, earrings, bracelets and rings range in price from $660 to $16,000. Ritani, founded in 1999, is known for providing customers looking to buy engagement rings with the ability to purchase loose diamonds and other fine stones to be placed in the different setting options the site offers. A distinguishing feature of the site is its partnering with select local jewelers so customers can go to a store to see the ring after the stone has been set before they actually pay for their purchase. Many of Ritani’s customers fit the Millennial consumer profile. In similar fashion, the new Roberto Coin items on the Ritani.com site will be available for an in-store preview at its network of independent retailers. Ritani considers the “you can order and then look before you buy” process a novel way of blending the online and in-store shopping experiences. Ritani has nearly 250 local jeweler partners nationwide. The new partnership with Roberto

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