• Stella & Dot’s Ever Skin-Care Brand Adds New General Manager

Stella & Dot’s Ever Skin-Care Brand Adds New General Manager

Stella & Dot is serious about building a formidable skin-care business, and it’s hired Ani Hadjinian as general manager for the brand Ever to help make that happen. Hadjinian joins the direct-selling company following eight years in various posts at the Estée Lauder Cos. Inc., most recently as general manager of Bobbi Brown Cosmetics for North America. Stella & Dot branched into skin care from jewelry a year-and-a-half ago with Ever’s botanical-driven products priced from $26 to $88. Ani Hadjinian  “In order to get it to the next level, we need someone with the industry passion and depth of experience that Ani has. I feel so lucky that we found her,” said Jessica Herrin, chief executive officer and founder of Stella & Dot. “She has experience from working at Estée Lauder Cos. and also has an affinity for our mission.” Hadjinian pointed to three reasons she decided to relocate from New York to San Francisco for the job at Ever: Stella & Dot’s message of entrepreneurial empowerment, Herrin’s enthusiasm and the unique positioning of the skin-care offerings. “The key point of difference is the efficacy of the products balanced with good-for-you, natural ingredients,” she said. Not having worked at a direct seller before, Hadjinian noted one

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