• Shiseido Plots Major Boost in Fragrance Market Share

Shiseido Plots Major Boost in Fragrance Market Share

PARIS — Shiseido aims to grow its share of the global fragrance market to 9 percent by 2020, up from 5.8 percent today. Outlining plans for a new organization of its Europe, Middle East and Asia region at a conference here Friday, Shiseido Group EMEA president and chief executive officer Louis Desazars said acquiring the license for Dolce & Gabbana more than doubled Shiseido’s share of the global fragrance market from 2.2 percent to 5.8 percent. Japan’s largest beauty firm aims to turn its purchase of the license, which was completed on Oct. 1., into a 1 billion euro, or $1.12 billion, beauty business within 10 years. Following its latest acquisitions, including Laura Mercier and RéVive, which Shiseido bought for $200 million this July, and Serge Lutens last December, Shiseido group president and ceo Masahiko Uotani told the conference that the company’s priority is growing its existing portfolio while remaining open to buying smaller start-ups. Uotani said innovative start-ups were on his radar, including some on the West Coast of the U.S. that could benefit from Shiseido’s resources to create “a win-win growth model.” But he ruled out any major mergers. “When you count the top-five [beauty] companies, we are unique in having a Japanese

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