• Laure De Sagazan’s New Wedding Belles

Laure De Sagazan’s New Wedding Belles

Parisian bridal designer Laure de Sagazan today opened her first consumer-facing showroom in the U.S., a 2,000-square-foot space at 155 Wooster Street in Manhattan’s SoHo. The designer said the showroom will serve approximately 200 brides this year. “It’s important for us not to grow too fast,” she said. “It’s important that the brides feel confident. We make all the dresses by hand in Paris, so we can’t accept too many brides.” De Sagazan said it takes two to three months to make a gown. Designed to resemble the lofts typically found in the neighborhood, the showroom has an open plan and gets ample sunlight streaming through the windows. Eleni Petaloti, designed the showroom with her husband, Leonidas Trampoukis. The couple are architects and principals of LOT in Greece. “Laure made my wedding dress two years ago,” Petaloti said. “I knew her aesthetics quite well. It was something I was familiar with. I made three trips to Paris before I got married.” De Sagazan said she’s inspired by her grandmothers’ beautiful armoires filled with old dresses. “Since I was a little girl I would open them up and find beautiful laces,” she said, noting that both of her grandmothers are alive. “I wanted to make something that evokes the same emotions.” The designer produces three

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