• Chantal Khoueiry Launches charity site, Brides Do Good

Chantal Khoueiry Launches charity site, Brides Do Good

SOMETHING OLD: Chantal Khoueiry is looking to break the sad cycle of wedding dresses, which more often than not, spend most of their lives turning yellow in the attic. She’s set to launch a e-commerce platform called Brides Do Good, which aims to offer women the opportunity to buy pre-owned and sample high-end designer wedding dresses, with one-third of the proceeds going to charity. The business model is set up so that the seller, the site, and two women’s charities get one-third each of the proceeds from every sale. The charities that will benefit are Plan International and Too Young To Wed, which support girls at risk of an early marriage. Both charities invest in local programs to empower girls and educate communities, with the aim of eliminating child marriage by 2030, one of the United Nations’ sustainable goals. Brands available on the Brides Do Good site include Alexander McQueen, Oscar de la Renta, Valentino, Marchesa, Paule Ka, Rosa Clara, Lela Rose, Temperley, and Philippa Lepley, among others. The average price of a dress is 2,000 pounds, or $2,540 at current exchange. Khoueiry, who currently serves as chief culture officer at Value Retail, and was formerly the organization’s group HR director, pointed out that 14

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