• David Lauren Promoted to Vice Chairman and Chief Innovation Officer at Ralph Lauren

David Lauren Promoted to Vice Chairman and Chief Innovation Officer at Ralph Lauren

NEW YORK — As part of its “Way Forward” strategic plan, Ralph Lauren Corp. has promoted David Lauren to the new roles of chief innovation officer and vice chairman of the board. He was previously executive vice president of global advertising, marketing and communications and has served as a board member since 2013. In his new post, Lauren, 44, will lead company efforts to create initiatives that help drive the group’s brand across all channels. He will continue to report to Stefan Larsson, president and chief executive officer. Ralph Lauren, the company’s executive chairman and chief creative officer, said, “I am pleased that David is taking on this critical new position which will formalize the role he was already playing and give him the platform and opportunities to do even more.” “I am excited by my new responsibilities as we intensify our efforts to take our great company to the next level,” said David Lauren, adding he was “energized by the opportunity to establish a systematic and disciplined innovation process that will create real business impact across the company.” Larsson said that “naming our first chief innovation officer reflects the central importance of innovation to the company’s future and the success of our ‘Way Forward’ plan.

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