• J.M. Weston Opens Pop-Up Shop in Former Champs-Elysées Cinema

J.M. Weston Opens Pop-Up Shop in Former Champs-Elysées Cinema

THAT’S ENTERTAINMENT: A galaxy of actors — from Cary Grant to Pierre Niney — count among fans of J.M. Weston’s 180 Moccasin leather loafer. And now, in a witty retail initiative, the French luxury cobbler has opened a pop-up store in the former Gaumont Ambassade cinema on the Avenue des Champs-Elysées. There’s not a popcorn box in sight, though. Instead, the theater’s former foyer — now clad floor-to-ceiling in blond wood panels — has gone all minimalist. Features include a giant letter W on one of the walls made out of wooden shoe forms and a mini dug-out screening area projecting short films produced by Mr Porter about the house’s savoir-faire. Behind the store’s design is French architectural firm Loci Anima. A selection of leather goods and signature J.M. Weston shoe styles are displayed in a series of branded wooden flight cases on wheels throughout the space, along with a by-order Gaumont-red loafer and the brand’s women’s footwear line. Things take a cinematic turn when it comes to trying on styles, meanwhile, which takes place on seats in the site’s former theater, accessed by a short flight of steps. At the top of the room, a row of men’s shoe styles is presented on stands with their names etched in brass plaques. The

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