• Agnona Hosts Consumer Event in Berlin

Agnona Hosts Consumer Event in Berlin

BERLIN – “I feel like this exhibit was handpicked for the collection,” said Agnona’s creative director Simon Holloway as models informally donned his debut fall/winter collection in the two-floor gallery Camera Work here last weekend. The walls were lined with the works of Louis Faurer, whose street photos of New York and Philadelphia in the 1940s through 1960s have a haunting and lonely grace. However, all eyes on this occasion were on Holloway’s creations, the brand’s core customers in Berlin invited not only to get a first look at Agnona’s new fashion direction but also to meet the designer at the gallery and later at a private dinner he hosted at Le Petit Royal. Despite Berlin’s reputation as a center of dressed-down style, if not out-and-out “anti chic,” the capital and indeed Germany is a healthy market for Agnona, both Holloway and chief executive officer Alessandra Cara said.  “To be honest, this is a country that gets it,” Cara noted. “People understand [the brand’s] quality and warmth and respond well to it.” Agnona has a store in Berlin, another in Sylt, and wholesales to many German specialty stores and wholesale customers, including MyTheresa, the executive added. “Obviously we are talking about price tags that

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